An ardent fan of Cleeves chocolates, John O’Connell, expressed his disappointment at the lack of availability of the Limerick-based confectionary products in the city of Cork. This came despite Cleeves’ successful exhibit at the recent Cork Exhibition, where O’Connell testified that the chocolates were of comparable quality to some of the finest English chocolates.

O’Connell went on to remark that he attempted to purchase Cleeves chocolates in various leading shops in Cork but was repeatedly informed that no representative had ever called on them and that customers rarely asked for the product. O’Connell further noted the absence of any advertising efforts from Cleeves in newspapers, a sentiment echoed by local retailers.

The issue exemplifies a common problem faced by many manufacturers who fail to capitalize on the crucial aspect of marketing their products effectively. As a result, high-quality goods like Cleeves chocolates struggle to gain traction in the market and reach a broader customer base. There is a clear need for manufacturers to invest in targeted advertising and market expansion strategies to ensure that their products can be enjoyed by a wider audience and contribute to the growth of local industries.

Dublin Leader – Saturday 07 February 1903