The anticipated drop in prices of bicycles for the year 1905 is likely to lead to a corresponding drop in both workmanship and materials, raising concerns about safety. Experts predict that this could result in a surge in accidents, leading to a potentially prosperous year for the medical and legal professions. However, amidst these apprehensions, the makers of “Shannon” Cycles, Messrs Cole, Nelson & Co, Ltd, based in Limerick, are eager to assure their valued clients.

Despite offering the fullest benefits of reduced prices on tyres and materials, the company guarantees that there will be no compromise on the quality of materials or workmanship. Priced at £6 10s and £7 10s respectively, the “Shannon” Cycles will continue to be manufactured with the same high standards as in the past. So confident are they in their product that even the Frames of the £6 10s machines will carry a two years guarantee.

To instil further confidence in their clientele, the company invites potential buyers to visit their premises and witness the meticulous work in progress. Each detail of the bicycles will be displayed in windows for inspection, ensuring transparency and customer satisfaction.

While the allure of cheap bicycles might be tempting, consumers are encouraged to prioritize quality and safety when considering their purchase.

Limerick Echo – Tuesday 31 January 1905