The Munster-Connacht Exhibition witnessed a remarkable display of Limerick’s cycling prowess as Cole, Nelson & Co, Limited showcased their renowned “Shannon” Cycles. These exceptional bicycles, celebrated for their quality craftsmanship and artistic finishes, took center stage at the exhibition, leaving attendees in awe.
The “Shannon” Cycles were presented in various models, each reflecting meticulous attention to detail. Some of the premier models featured the BSA two-speed gears, a testament to the commitment to innovation and performance. Additionally, the company displayed their £5 7s and £8 10s lady’s and gent’s machines, which embodied both style and functionality.
What set these Limerick-made cycles apart was not just their design and functionality but also their commitment to craftsmanship. The frames and sections showcased at the exhibition were unique, bearing the distinction of having joints brazed precisely as they left the brazing hearth. This level of precision and dedication to quality had become synonymous with the “Shannon” brand.
One striking feature of the display was the inclusion of tricycle carrier frames, also presented in their raw, unprocessed form, illustrating the intricate workmanship that goes into crafting each component. This attention to detail spoke volumes about the pride and dedication of the local craftsmen who contributed to the production of these cycles.
The “Shannon” Cycles exhibit was more than just a visual spectacle; it was a testament to the brand’s enduring legacy. Pinned on the entablature, which itself boasted a unique and captivating design, were a collection of original letters of recommendation. These letters hailed from foreign countries and nearly every corner of Ireland, conveying the immense satisfaction that these Limerick-made bicycles had brought to riders worldwide. Remarkably, some of these testimonials dated as far back as the years 1892 and 1893, attesting to the enduring quality and reputation of the “Shannon” brand.
These heartfelt letters of recommendation raised an essential question: Why did so many local residents opt for foreign-made bicycles when their own community produced such exceptional machines? The answer, it seemed, was a call to action for the locals to support their own industries. By choosing foreign-made goods, they inadvertently contributed to emigration and economic strain on their community. Supporting local craftsmanship, on the other hand, would strengthen the local economy and provide vital support to local artisans.
The “Shannon” Cycles exhibit also featured a selection of Columbia and other talking machines, adding to the diversity of offerings by Cole, Nelson & Co, Limited. Moreover, facsimile copying machines were on display, reinforcing the company’s reputation as the exclusive agents for these innovative devices.
In summary, the Munster-Connacht Exhibition provided a captivating glimpse into the world of Limerick’s cycling heritage, as exemplified by the “Shannon” Cycles. These exceptional machines, with their exquisite craftsmanship and enduring legacy, served as a reminder of the importance of supporting local industries and artisans. The exhibition underscored the message that by choosing to invest in their community’s products, residents could contribute to its growth and prosperity while benefiting from the exceptional quality that Limerick had to offer.
Limerick Echo – Tuesday 24 July 1906
